Zoth is a Web3 protocol where I led the end-to-end marketing strategy. I built and scaled Zoth’s community from the ground up, growing the Twitter account to over 230K+ followers and the Discord and Telegram communities to over 200K combined users. I crafted product messaging, developed go-to-market strategies for product and ecosystem launches, and managed social and content campaigns that drove 3M+ organic impressions. I collaborated cross-functionally with founders, engineers, and designers to develop the litepaper, technical documentation, and landing pages. I also initiated and ran ambassador programs, AMAs, and Twitter Spaces to grow brand engagement and early user adoption.

At ClickUp, I worked as a ghostwriter and content creator, managing multiple social accounts simultaneously. I crafted over 500 tweets, threads, and informational products that drove significant audience growth, resulting in 3M+ impressions per account. Two of the Twitter accounts grew to 10K-12K followers, and two others crossed the 8K mark under my management. I focused on writing persuasive, educational, and high-engagement content that showcased ClickUp’s value to different user segments. I also developed over 50+ informational assets that supported user onboarding and product understanding.