Zoth is a Web3 protocol where I led the end-to-end marketing strategy. I built and scaled Zoth’s community from the ground up, growing the Twitter account to over 230K+ followers and the Discord and Telegram communities to over 200K combined users. I crafted product messaging, developed go-to-market strategies for product and ecosystem launches, and managed social and content campaigns that drove 3M+ organic impressions. I collaborated cross-functionally with founders, engineers, and designers to develop the litepaper, technical documentation, and landing pages. I also initiated and ran ambassador programs, AMAs, and Twitter Spaces to grow brand engagement and early user adoption.

At ClickUp, I worked as a ghostwriter and content creator, managing multiple social accounts simultaneously. I crafted over 500 tweets, threads, and informational products that drove significant audience growth, resulting in 3M+ impressions per account. Two of the Twitter accounts grew to 10K-12K followers, and two others crossed the 8K mark under my management. I focused on writing persuasive, educational, and high-engagement content that showcased ClickUp’s value to different user segments. I also developed over 50+ informational assets that supported user onboarding and product understanding.

At Monday Blues, a marketing agency, I worked as a Growth Strategist, creating custom content plans for diverse clients. I led a team of content writers, ensured brand voice alignment, and ghostwrote content that resonated with each client's target audience. I was directly involved in client onboarding sessions and played a key role in building efficient content pipelines. Additionally, I recruited and mentored a team of interns, helping scale content delivery for the agency.

At Guruji Astro, I was responsible for creating social media content and writing for marketing materials and the company’s website. I helped improve the brand’s social presence by developing engaging posts and coordinating email campaigns. I worked closely with the marketing team to align content with overall brand goals and deliver consistent messaging across platforms.

As a Social Media Manager for Dhanush Foundation, I developed and executed content strategies to increase online traction and community involvement. I created event promotional content, managed daily social posts, and contributed to planning both digital and offline engagement campaigns. I also handled basic video and image editing for social media distribution.

During my freelance phase, I worked on a variety of projects across fintech, mental health, and lifestyle industries. I wrote blogs, articles, and social media content tailored to each industry’s specific audience. I quickly adapted to different brand voices and content formats, developing a versatile writing style. This period helped me build industry range and improve my ability to deliver high-quality content under tight deadlines.